Thursday, May 1, 2014

Social Media in Clinical Practice


Social Media in Clinical Practice [Paperback]

Author: Bertalan Meskó | Language: English | ISBN: 1447143051 | Format: PDF, EPUB

Social Media in Clinical Practice
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The number of patients using social media and the number of applications and solutions used by medical professionals online have been sky-rocketing in the past few years, therefore the rational behind creating a well-designed, clear and tight handbook of practical examples and case studies with simple pieces of suggestions about different social media platforms is evident. While the number of e-patients is rising, the number of web-savvy doctors who can meet the expectations of these new generations of patients is not, this huge gap can only be closed by providing medical professionals with easily implementable, useful and primarily practical pieces of advice and suggestions about how they should use these tools or at least what they should know about these, so then when an e-patient has an internet-related question, they will know how to respond properly.   As all medical professionals regardless of their medical specialties will meet e-patients, this issue with growing importance will affect every medical professionals which means there is a huge need for such a easily understandable handbook.​
Books with free ebook downloads available Social Media in Clinical Practice
  • Paperback: 134 pages
  • Publisher: Springer; 2013 edition (August 5, 2013)
  • Language: English
  • ISBN-10: 1447143051
  • ISBN-13: 978-1447143055
  • Product Dimensions: 7.9 x 5.1 x 0.4 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Amazon Best Sellers Rank: #875,380 in Books (See Top 100 in Books)
    • #54 in Books > Textbooks > Medicine & Health Sciences > Medicine > Clinical > Preventive Medicine
    • #86 in Books > Medical Books > Medical Informatics
Dr. Bertalan Meskó, MD, PhD is a double doctorate ("Mr.Doctor 2.0") and a social media star in medicine.

"Social Media in Clinical Practice" is his new book and earns a solid four (4) out of five stars from me. The only reason it doesn't reach five (5) out of five stars is because I didn't evaluate a print version of the book and therefore can't comment on the quality of the binding, typeface and pages of the print. The digital copy I reviewed was more than satisfactory and in full colour.

Published by Springer in August 2013, Dr. Meskó's "Social Media in Clinical Practice" is an excellent introduction to social media tools and practices in medicine. Its intended audience is physicians, medical students and other health professionals but I could see it having audiences beyond to consumers and patients. The book provides an array of social media links, websites and other pointers to information but specifically is rich in links in the appendices. The book is more than a mere catalogue of social media links, however. It provides useful context about using the Internet for medicine and some fine chapters on searching the web (i.e., Meskó covers a variety of search tools as well such as Google Scholar, Wolfram Alpha and even PubMed). All librarians should read these sections to determine how physicians perceive search engines and open web searching.

"Social Media in Clinical Practice" is structured very well. It's organized in sixteen (16) chapters and a conclusion, with satisfactory index and appendices. The book is compact, and highly-selective about navigating the web in the 21st century -- especially when Meskó is generous in sharing his understanding.

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