Focus Groups as Qualitative Research (Qualitative Research Methods) [Hardcover]
Author: David L. Morgan | Language: English | ISBN: 0761903429 | Format: PDF, EPUB
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The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
- Series: Qualitative Research Methods (Book 16)
- Hardcover: 88 pages
- Publisher: SAGE Publications, Inc; 2 edition (October 23, 1996)
- Language: English
- ISBN-10: 0761903429
- ISBN-13: 978-0761903420
- Product Dimensions: 9.1 x 5.9 x 0.4 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Amazon Best Sellers Rank: #1,362,415 in Books (See Top 100 in Books)
This was the most helpful book I read on focus groups and helped me survive my dissertation. It is short and to the point and easy to understand if you don't have a lot of qualitative research experience. It is well organized and leads you through the entire process of focus groups, highlighting choices I never even though from an objective point of view, instead of only advocating one side. I liked that he presents reasons for an against each method or decision and allows you to make the choice about what is going to be best for your project. I wish it had a little more about the details of analyzing the data though. It seems more focused on the how tos of and decisions about actually conducting focus groups and less on analyzing the data. A great, short practical resource for the how tos though!By Psych Grad Student
This is in reference to the Second Edition because I had read some bad reviews about the Third Edition. It's clear and to the point. Information in other Focus Group books are covered, but without all the fluff.By A Customer
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